Edward Mirell website
Edward Mirell’s inspired collections deliver contemporary styles that clearly speak to the uniqueness and individuality of its owner. The range of looks and designs are sure to live up to Edward Mirell’s vow to “Be Noticed”.
For 30 years it has singularly focused on maintaining the leadership position in the development of contemporary metals as a fine jewelry fashion statement.
The Brand’s extensive history of idustry changing innovations, breakthrough technology, and broad pallet of products has resulted in unprecedented growth of this dynamic category. It has significantly atered the mindset of the jewelry and fashion consumer giving further assurance to the category’s long term sustained dominance within the jewelry industry. This is supported by the countless awards for both design and technological advancement. Edward Mirell’s designers recognized the opportunity for contemporary metals as the perfect medium for jewelry. The team set out to replace the outdated men’s styles that proliferated the precious metals cases with those made of contemporary materials and design. With the Brand’s new and definitive styles for the modern man, Retailers were offered the possibility to become, and remain, current with the emerging markets, increase sales, and boost profit margins.
To maximize Edward Mirell’s market dominance, the talented graphic team unleashed its most significant Consumer Advertising Campaign, tagged “Be Noticed”. Its focus was to promote men’s awareness of fashion forward, masculine jewelry. The success of the signature, men’s only collection inspired the vision to change and develop cuting edge women’s jewelry. The assortments feature gray and black titanium both cast and machined, the very prominent Timoku™, chrome cobalt, cast sterling silver, and gold. Edward Mirell is the first and only jewelry manufacturer to offer a complete and comprehensive range of contemporary men’s and women’s jewelry.